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ClassPass (part of Playlist) is seeking a Lifecycle Marketing Manager to own the strategy and execution of reactivation and lead conversion programs. The role focuses on bringing lapsed and churned users back into the platform while converting new leads through owned channels including email, push, in-app messaging, and SMS.
You will analyze user behavior and engagement data to identify growth opportunities and design high-impact campaigns. Working hands-on in Braze and internal tools, you'll partner with Product, Creative, Analytics, and Finance teams to develop and optimize lifecycle programs. Key responsibilities include owning the reactivation and lead conversion roadmap, building experimentation strategies across messaging, incentives, audiences, and timing, and launching campaigns from ideation through scale.
You'll design and run A/B tests to improve key metrics such as reactivation rate, lead-to-activation rate, and engagement. The role requires mapping consumer flows, identifying friction points, and recommending scalable solutions. You'll maintain lifecycle KPIs, produce clear reporting, and share insights and recommendations with stakeholders.
The ideal candidate brings 3+ years in growth marketing, lifecycle/CRM marketing, consulting, or data-driven marketing roles. You should have hands-on experience with user acquisition, lead generation, and conversion optimization. Strong analytical skills, Excel proficiency, and basic SQL knowledge are essential. Experience with Braze or similar lifecycle platforms and project management tools like Asana or JIRA is required. You'll move confidently between strategy and execution, bringing structure to complex work and using data to inform decisions.
