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Kraken, one of the world's longest-standing crypto platforms with over 10 million users, is seeking a Lifecycle Marketing Manager to lead consumer-focused lifecycle strategy and execution. In this role, you will own the full lifecycle marketing strategy across email, push notifications, and in-app messaging, driving product adoption, engagement, and revenue growth across key markets.
You will develop and execute complex CRM campaigns that guide customers through the Kraken ecosystem, leveraging marketing automation to maximize retention and engagement. Working closely with product, data analytics, CRM operations, and regional teams, you'll conduct rigorous data analysis and experimentation to optimize campaign performance and unlock high-impact initiatives. Your responsibilities include building customer segmentation strategies, managing omni-channel communications, and ensuring compliance with local regulations across priority geographies.
Key responsibilities: Drive lifecycle program strategy and execution; build and optimize complex CRM campaigns; conduct data analysis and experimentation; manage campaign spend and ROI; collaborate with compliance, legal, and regional operations to remove blockers; keep leadership informed on progress and business impact.
You bring 5+ years of lifecycle/CRM marketing experience with a proven track record developing complex programs from strategy through execution. You have extensive experience with CRM platforms (Braze preferred), marketing automation systems, and customer segmentation across omni-channel environments. Strong copywriting skills, deep B2C marketing knowledge, and crypto industry experience are valued. You're data-driven, collaborative, and comfortable working with multiple stakeholders to drive incremental business value.
