SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Runway is hiring a Lifecycle Marketing Manager to own and optimize how the company communicates with users across email and other lifecycle channels. This is a hands-on, strategic role focused on building, executing, and optimizing campaigns that help users get more value from Runway's generative AI video and creative production tools.
You will own day-to-day execution and optimization of lifecycle marketing programs, with an initial focus on email. Responsibilities include building, QA-ing, scheduling, and launching campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization. You'll partner with product marketing, product, growth, and creative teams to translate product launches and updates into clear lifecycle campaigns.
Key activities include developing audience segments based on user behavior, lifecycle stage, product usage, plan type, and engagement; analyzing campaign performance and recommending tests; running A/B tests across messaging, subject lines, creative, segmentation, timing, and calls to action; briefing creative and content teams on asset needs; and improving reporting around email performance, activation, retention, and conversion metrics.
The ideal candidate has 3–6 years of experience in lifecycle marketing, CRM, email marketing, or growth marketing in fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environments. You should have strong lifecycle marketing fundamentals, hands-on experience with email and marketing automation tools, comfort with user segmentation and behavioral triggers, and strong project management skills. The role requires both strategic thinking and execution, with ability to manage multiple campaigns, stakeholders, and dependencies simultaneously.
Runway is a generative AI company building world models for video and creative production, founded in 2018 and headquartered in New York with offices in San Francisco, Seattle, London, Paris, and Tel Aviv. The company is committed to diversity and equal opportunity.
About Runway
AI / Data / Infrastructure; Media / Creator Economy — generative AI tools for video and creative production.
