SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Rezilient Health is redefining primary care through its CloudClinic model, combining virtual provider visits with tech-enabled infrastructure to deliver accessible, personalized care. The Lifecycle Marketing Manager owns end-to-end marketing journeys for B2B2C and B2B audiences, from initial engagement through long-term retention and advocacy.
Key responsibilities include architecting lifecycle marketing strategies across multiple customer segments and journey stages, from awareness through advocacy. You'll build and optimize sophisticated multi-channel campaigns using Customer.io and HubSpot, leveraging email, SMS, push notifications, and in-app messaging with behavioral triggers and advanced segmentation. The role requires serving as the internal Customer.io expert, establishing operational standards, and training team members on platform capabilities.
You'll develop scalable programs that improve customer experience while driving efficiency, partnering closely with Product, Engineering, Data, Sales, Customer Success, and Clinical Operations teams. Responsibilities include managing campaign calendars, sequencing, A/B testing, performance tracking, and ensuring all communications meet HIPAA requirements and healthcare marketing best practices. The role emphasizes data-driven optimization, identifying opportunities to reduce friction and increase marketing effectiveness through behavioral analysis and campaign performance monitoring.
The position requires leveraging AI and emerging marketing technologies to accelerate campaign development, improve personalization, and increase execution speed and quality. You'll work independently with a builder's mindset, adapting quickly and helping shape new processes as the company scales.
Required qualifications: 5–8 years lifecycle, CRM, or customer marketing experience; healthcare marketing experience; startup or high-growth company background; expert-level Customer.io expertise; strong HubSpot proficiency; experience managing lifecycle programs across B2B and consumer/member audiences; strong analytical and technical skills; excellent project management; cross-functional collaboration experience; and familiarity with AI tools for marketing optimization.
