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Overflow is a Series C fintech and SaaS platform enabling high-impact churches, nonprofits, and mission-driven institutions to give in multiple ways (cash, stock, crypto, and beyond). The company is backed by Uncork Capital, Craft Ventures, Salesforce Ventures, R7, and WIF.
As Lifecycle Marketing Manager, you will own the prospect journey from first touch through marketing qualified lead (MQL), designing email, SMS, and in-app sequences that convert interested organizations into qualified pipeline for the BDR team. You will also manage upsell and renewal campaigns supporting Sales and Customer Success teams.
Key responsibilities include:
**Prospect Lifecycle & Funnel Strategy**
- Own the complete prospect journey and design the MQL-to-SQL handoff mechanics
- Map journeys for church leaders, nonprofit operators, and decision makers
- Define lead scoring and MQL criteria in partnership with Sales
- Align lifecycle messaging with Overflow's voice and mission
**Sequences & Marketing Automation**
- Build and maintain automated sequences in HubSpot across email, SMS, and in-app channels
- Write warm, on-brand copy that personalizes automated outreach
- Own the lifecycle send calendar, including seasonal giving moments and product launches
- Maintain list health, deliverability, and compliance (CAN-SPAM, TCPA)
**Expansion & Renewal Campaigns**
- Design upsell, cross-sell, and renewal campaigns supporting Sales and Customer Success
- Develop audience segments by funnel stage, behavior, and organization type
- Personalize campaigns for churches, nonprofits, and purpose-driven companies
**Experimentation, Analytics & Reporting**
- Define and track funnel KPIs (MQL volume, MQL-to-SQL conversion, pipeline sourced)
- Run A/B tests across subject lines, content, timing, and journeys
- Report performance insights to marketing and company leadership
You will work in HubSpot daily, partner closely with Brand, Sales, and Success teams, and report to the Head of Brand & Marketing. The role requires in-person collaboration on Mondays and Wednesdays at either the Los Gatos, CA or Birmingham, AL office.
**Requirements**
- 3–5 years of experience in lifecycle, email, or demand generation marketing, ideally in B2B SaaS, fintech, or the nonprofit and faith space
- Hands-on experience building automated campaigns in HubSpot or comparable marketing automation platform
- Track record of growing MQL volume and lead-to-MQL conversion through automated sequences
- Exceptional written communication skills; ability to make automated emails feel personal and human
- Strong analytical skills including campaign reporting, A/B testing, and segmentation
- Alignment with Overflow's mission and values, including commitment to serving evangelical Christian church space and wider nonprofit sector
- Commitment to hybrid work with in-person collaboration days (Monday and Wednesday)
- Bachelor's degree in marketing, business, communications, or related field, or equivalent practical experience
**Nice to Have**
- Experience with SMS marketing and TCPA compliance
- Track record partnering with Sales and Customer Success in B2B SaaS
- Familiarity with nonprofit, philanthropy, or faith-based technology space
- Comfort managing multiple campaigns, calendars, and stakeholders simultaneously
