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Salary: USD 132,000 - 165,000 / annual
Flex is a growth-stage fintech company headquartered in NYC that is transforming the rent payment experience. The company enables renters to pay rent on a flexible schedule that better fits their finances, addressing a critical gap in how people manage their largest recurring expense.
You will join as Manager of Lifecycle Marketing, leading the strategy and execution of email and SMS campaigns designed to drive customer acquisition, retention, and reactivation. This is a hands-on management role where you will own the full campaign lifecycle—from concept and creative development through implementation, testing, optimization, and reporting.
Key responsibilities include:
• Design, build, and implement email and SMS campaigns focused on driving engagement and sign-ups, managing the complete campaign lifecycle from planning through optimization.
• Develop compelling, high-converting email and SMS creative that aligns with brand voice, resonates with target audiences, and is optimized for different customer segments.
• Lead A/B testing initiatives to continuously improve performance metrics (open rates, click-through rates, conversions) and customer engagement. Leverage data to segment audiences and personalize messaging based on behavior, lifecycle stage, and product interaction.
• Collaborate cross-functionally with creative, content, sales, product, data, and compliance teams to ensure campaigns are well-supported, efficiently executed, and aligned with company goals.
• Develop data-driven, innovative email and SMS marketing strategies that improve customer engagement and drive app traffic. Use industry trends and performance insights to continuously refine approaches.
• Oversee escalation processes for campaign issues, coordinate feedback loops, and ensure swift resolution of adjustments needed during execution.
• Track and analyze campaign performance, providing insights and actionable recommendations. Report on key metrics including conversion rates, ROI, and customer engagement.
• Ensure all marketing and transactional communications comply with federal regulations including TCPA, GDPR, and CAN-SPAM.
This is a hybrid role with expectations of 3 days per week on-site in either the New York or San Francisco headquarters.
Requirements:
• 5+ years of experience in lifecycle marketing, email and SMS campaign management, with demonstrated focus on A/B testing and customer communication optimization.
• Proficiency with email and SMS marketing platforms (Braze preferred), A/B testing tools, and analytics software. Comfort with segmentation logic and campaign QA.
• Strong data analysis skills with ability to translate insights into actionable strategies for improving marketing performance and customer engagement.
• Experience building AI-assisted approaches for repeatable work (segmentation, QA, drafts, analysis), with sound judgment on when to rely on AI output versus apply closer human review.
• Proven track record driving acquisition, retention, and reactivation through targeted messaging and segmentation.
• Highly collaborative with demonstrated ability to work cross-functionally and influence stakeholders across marketing, product, data, and compliance teams.
• Creative, innovative thinker with passion for optimizing user experience through digital communication channels.
• Preferred: Experience working in risk or regulated industries (financial services).
• Preferred: Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM) and understanding of compliance importance in marketing communications.
