SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Consensys, the leading blockchain and web3 software company, is seeking a Lifecycle Marketing Manager to join the Growth Marketing team. You will own the lifecycle marketing strategy and execution across all Consensys products, including MetaMask and Linea, ensuring personalized communication at every user touchpoint.
In this role, you'll oversee lifecycle strategy across multiple channels (in-app notifications, push notifications, banners, modals) and determine messaging throughout the user journey—from new user education through activation, engagement, and retention. You'll work end-to-end on lifecycle campaigns: setting strategy, briefing creative teams, building targeting, QA, and measuring results. You'll develop an experimentation roadmap, continuously testing and learning to identify the most effective content and messages for different audiences.
You bring 4-8 years of lifecycle marketing experience, with a proven track record of building user journeys from the ground up on large userbases with minimal oversight. You have hands-on experience with Customer Engagement Platforms (Braze) and marketing/analytics tools (Segment, Mixpanel, Preset). You're a self-starter who is data-driven, results-oriented, and customer-obsessed, with excellent project management skills to juggle multiple experiments in parallel. You communicate clearly, thrive in fast-paced environments, and can simplify complex ideas for broad audiences. Web3 experience is a bonus but not required.
Consenys is a fully remote, globally distributed team of technologists, designers, cryptographers, and product thinkers building the next layer of the internet. You'll work with products trusted by tens of millions of users and thousands of developers across the web3 ecosystem.
