SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
ClassPass (part of Playlist) is seeking a Lifecycle Marketing Manager to own the strategy and execution of reactivation and lead conversion programs. The role focuses on bringing lapsed and churned users back into the platform while converting new leads through owned channels including email, push, in-app messaging, and SMS.
Key responsibilities include developing and executing lifecycle programs with a primary emphasis on reactivation; analyzing engagement, cohort, and customer behavior data to identify growth opportunities and churn drivers; building and managing an experimentation roadmap across messaging, incentives, audiences, channel mix, and timing; launching and scaling campaigns using Braze and in-house tools; designing and analyzing A/B tests to improve reactivation rates, lead-to-activation rates, and engagement metrics; mapping consumer flows to identify friction points and recommend scalable solutions; defining lifecycle KPIs and maintaining reporting with clear insights and recommendations for stakeholders; and partnering with Product, Creative, Analytics, and Finance teams to align priorities and drive high-impact growth initiatives.
The ideal candidate brings 3+ years of experience in growth marketing, lifecycle/CRM marketing, consulting, or data-driven marketing roles. Required skills include hands-on experience with user acquisition, lead generation, and conversion optimization; proven ability to own lifecycle programs end-to-end from strategy through execution and optimization; strong analytical capabilities with the ability to translate data into actionable insights and business recommendations; expertise in designing testing strategies and running A/B tests; excellent project management and organizational skills to manage multiple concurrent programs with minimal oversight; strong Excel proficiency and working knowledge of SQL for self-serve data analysis; and familiarity with Braze or comparable lifecycle platforms plus project management tools like Asana or JIRA.
