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Lyra Health is seeking a Lifecycle Marketing Lead to drive member engagement and retention across their health plan business lines. Reporting to the Senior Manager of Consumer Marketing, you will own the end-to-end member experience from initial registration through long-term care retention. Your core responsibilities include designing and executing communication strategies that guide individuals through their mental health care journey, creating cohesive touchpoints that foster engagement and support at every stage.
This is a newly created role within Lyra's growing Health Plan/Health Systems function, offering the opportunity to build processes and frameworks from the ground up. You will work in an environment with some ambiguity, requiring strong problem-solving skills and the ability to thrive while establishing best practices. The role demands deep understanding of member behavior, ability to craft compelling narratives, and expertise in journey mapping and lifecycle marketing.
Lyra Health is a leading mental health care provider serving over 20 million people globally through employer partnerships and health plan relationships. The company has delivered 15+ million mental health sessions, published 35+ peer-reviewed studies, and demonstrated significant clinical outcomes—members recover twice as fast and generate 26% annual reductions in overall healthcare claims costs. Lyra's AI-powered platform, Lyra Empower, integrates clinical care with technology solutions to transform mental health access.
You should be empathetic, strategy-driven, and passionate about understanding human behavior and building meaningful member experiences. This role is ideal for someone who enjoys creating structure within uncertainty and takes pride in solving complex problems through thoughtful design and execution.
