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Salary: USD 160,000 - 190,000 / annual
Public.com is seeking a Senior Lifecycle Marketing Manager to drive customer acquisition, engagement, and retention across the platform. The role focuses on optimizing the customer journey for active traders, from first-time investment through multi-product adoption, with a direct impact on lifetime value and retention metrics.
Key responsibilities include owning lifecycle strategy and messaging for active traders, building and maintaining Braze campaigns (email, push, in-app messaging), and collaborating with product, engineering, data, and brand teams to identify optimization opportunities. You will analyze performance using Mixpanel and Looker, run A/B tests to refine messaging and conversion rates, and stay current with industry trends in lifecycle marketing.
The ideal candidate brings 4+ years of lifecycle marketing experience across email, push, in-app, SMS, and direct mail channels. You should be proficient with Braze and comfortable writing HTML, CSS, and Liquid templating. Strong analytical skills are essential—you'll need expertise in attribution models, incrementality testing, and marketing analytics. SQL, JSON, and webhook knowledge are bonuses. Experience optimizing funnel conversion, retention, and LTV in fintech is highly preferred.
This is a highly visible, cross-functional role based in New York with Monday-through-Thursday onsite expectations. The position offers competitive salary ($160K–$190K), equity, comprehensive health benefits, generous PTO and parental leave, 401(k) matching, and career development opportunities.
