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Possible is a fintech Public Benefit Corporation on a mission to end the debt cycle and unlock economic mobility. Founded in 2017 and backed by Canvas and Union Square Ventures, the company has built a consumer finance platform with 100,000+ App Store reviews and a 4.8-star rating. The company operates as a fully distributed, global workforce.
The Lifecycle Marketing team is the growth engine that converts interest into new customers through strategic campaigns across email, push, in-app messaging, and SMS. This role is a high-execution, high-impact individual contributor position focused on defining the lifecycle vision for new user growth and building foundational systems for acquisition and retention.
You will own growth lifecycle programs end-to-end, from strategy and execution through reporting and optimization. Key responsibilities include developing campaign roadmaps and clear briefs that articulate goals and technical/data/creative requirements; partnering with Data Science, User Acquisition, and Product Marketing on personalization and segmentation; driving strategic direction for copy and creative execution with the in-house Creative team; building and scaling a comprehensive testing framework with clear hypotheses and repeatable playbooks; collaborating across Creative, Product, Engineering, and Marketing to deliver high-quality customer experiences; and leveraging AI and automation to scale programs and maximize team efficiency.
Required qualifications include 8+ years of hands-on CRM, Lifecycle, and/or Retention Marketing experience from ideation through execution and reporting. You must have deep multi-channel experience across email, push, in-app messaging, and SMS with app or subscription app business background. Specific technical expertise required: deep experience with Braze, familiarity with Segment or comparable CDP, hands-on email building with HTML, CSS, Liquid templating, and dynamic content development. You should have a strong track record driving new-customer acquisition via user growth and demand-gen programs, proven experience running growth experiments with strong A/B testing knowledge, and demonstrated ability to partner with data science on segmentation while grounding strategy in user insight. Proven ability to influence cross-functional roadmaps and present strategy and results to senior leadership is essential.
Nice-to-have qualifications include fintech background (especially with strong subscription/membership and app marketing experience), data analytics skills such as SQL, significant CDP experience, and experience managing or mentoring junior team members. The company values demonstrated capability and outcomes over specific degrees.
