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Mirage is an AI video company building Captions, a creative workspace for generating, editing, and designing video using multimodal AI agents. The company also offers Tesseract, a professional video engine for AI agents, and provides APIs for developers to integrate their generative video models.
As Lifecycle Marketing Lead, you will own the end-to-end customer journey across Captions' products (iOS, Android, and web). You'll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback. This is both a strategic and hands-on role where you'll define the lifecycle roadmap, build campaigns, and continuously optimize performance across email, push, in-app, and SMS channels.
Key responsibilities include:
- Owning the full customer lifecycle from onboarding and activation through conversion, retention, and winback
- Defining and executing a lifecycle marketing roadmap aligned with company goals and product priorities
- Building, launching, and optimizing cross-channel campaigns across email, push, in-app, and SMS
- Designing and running experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
- Partnering closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
- Leveraging data and insights to continuously improve performance and inform lifecycle strategy
- Using AI tools to accelerate execution, improve copy, and support analysis and experimentation
The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.
REQUIREMENTS:
- Minimum 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
- Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
- Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
- Experience across the full lifecycle with strong understanding of subscription metrics and how lifecycle programs move them
- Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
- Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
- Collaborative approach and excitement about partnering cross-functionally
BONUS:
- Strong understanding of the creator economy and end-to-end content creation process
- Experience in product-led growth or self-serve funnel environments
- Experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel
