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Braze is seeking a Lifecycle Marketing Analyst to build and execute prospect email programs that generate marketing-qualified leads (MQLs) and drive new business pipeline. This role focuses on designing, testing, and optimizing multi-touch email nurture campaigns across industry verticals (Media & Entertainment, Retail, Financial Services) and product-aligned sequences that move prospects through the sales funnel.
Key responsibilities include building and deploying prospect email campaigns in Braze, running A/B tests on subject lines, CTAs, and content to improve open rates and click-through rates, maintaining audience segmentation and suppression rules, partnering with Marketing Operations on campaign tracking and Salesforce lead scoring integration, producing monthly performance reports, and exploring AI-powered tools to enhance personalization and execution efficiency.
The ideal candidate has 2-4 years of email marketing, CRM marketing, or lifecycle marketing experience with hands-on expertise in marketing automation platforms (Marketo experience is advantageous). You should be data-driven, using performance metrics to form hypotheses and test optimizations. Strong fundamentals in segmentation, list management, lead scoring, and email deliverability are essential. You'll need solid CRM experience (Salesforce or similar), meticulous attention to detail for QA processes, and comfort collaborating across distributed global teams.
Braze is a leading customer engagement platform empowered by composable AI intelligence, helping brands deliver exceptional customer experiences. The company offers competitive compensation with equity potential, comprehensive benefits including medical/dental/vision coverage, flexible PTO, professional development support, and a collaborative, transparent culture recognized as a Great Place to Work.
