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Wander is revolutionizing the $100B+ short-term rental industry with smart homes and an intuitive booking platform. WanderOS is their B2B platform for hospitality operators, offering a conversion-optimized website builder, automated guest marketing, AI-powered distribution, and PMS integrations.
As Lifecycle Marketer, you'll own the complete customer journey for property managers and vacation rental operators using WanderOS—from signup through onboarding, activation, engagement, expansion, and retention. You'll design and execute automated campaigns across email, in-app messaging, and SMS to convert new sign-ups into engaged, loyal customers.
Key responsibilities:
- Develop and own lifecycle marketing strategy across all customer stages
- Build, launch, and continuously optimize automated multi-channel campaigns
- Create customer segmentation and personalized messaging strategies
- Partner cross-functionally with Product, Sales, and Customer Success teams
- Measure and drive key metrics: activation rate, retention, expansion revenue, and churn reduction
- Use customer data to identify opportunities and test new engagement tactics
- Manage marketing automation platforms and tools
You'll work in a small, high-craft team that moves fast and values measurable impact. The role is based in Austin (South Congress) with in-office, Monday-Friday presence. Success means turning raw customer data into campaigns that meaningfully move retention, activation, and expansion metrics.
