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Gorgias is building a unified AI agent platform that enables conversational commerce—turning customer interactions into relationships through intelligent, personalized shopping experiences across email, chat, and in-app channels.
As Lifecycle Growth Manager, you will own and optimize the complete customer lifecycle strategy from trial through renewal and expansion. This is a high-impact individual contributor role that combines analytical rigor, growth experimentation, and AI-native execution.
Key responsibilities include:
- Designing and launching signal-based, triggered campaigns across email, in-app, and other engagement channels
- Building and owning a dedicated retention and churn-prevention strategy
- Partnering closely with Product, Customer Success, and Education/Enablement teams to align on lifecycle initiatives
- Working with Marketing Operations to build technical infrastructure for lifecycle automation
- Applying strategic, product-marketing thinking to drive measurable outcomes
You will work with a modern stack including Customer.io, Braze, or Iterable for lifecycle management; Vitally and HubSpot for CRM; Hightouch and Segment for data activation; and dbt for data transformation. You'll leverage product usage data to inform campaign strategy and drive both retention and expansion revenue.
Required experience: 5+ years in lifecycle marketing, customer marketing, or CRM/email marketing with direct ownership of retention or expansion outcomes. You should have hands-on experience with lifecycle/CRM platforms, comfort with product usage data, and the ability to operate with ambiguity while driving alignment across multiple stakeholders. Experience supporting both self-serve and sales-assisted customer motions is essential.
Nice-to-have skills include ecommerce background (Shopify, Klaviyo, Recharge), exposure to monetization levers like usage-based pricing or plan migrations, and a bias toward auditing and improving existing processes.
Gorgias uses AI as a multiplier across all teams—you'll have access to premium AI tools and participate in a culture of continuous learning and innovation.
