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Salary: USD 190,000 - 238,000 / annual
Snowflake is seeking a Product Marketing Manager to own go-to-market strategy for its developer-facing product areas. This role sits at the intersection of product, engineering, and field teams, crafting narratives that resonate with hands-on builders—data engineers, ML engineers, app developers, and technical architects.
Key responsibilities include building and executing comprehensive go-to-market strategies spanning awareness through adoption across multiple product areas. You will develop technically credible messaging, positioning, and content including documentation guides, technical blogs, demo scripts, reference architectures, and code-level examples that speak to how builders think and work.
You'll own the developer persona deeply, understanding workflows, pain points, and decision criteria of technical buyers. You'll create sales and partner enablement materials to help field teams articulate developer value propositions and close technical evaluations. You'll drive product launch strategy and execution—naming, segmentation, channel mix, and launch tiers—in partnership with product management and the broader marketing team.
You'll partner with developer advocacy, community, and documentation teams to build an integrated motion that drives hands-on adoption and retention. You'll serve as Snowflake's voice to the developer community and the developer community's voice back into Snowflake.
Ideal candidates have 7–10 years of product marketing experience with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure. You have hands-on technical fluency—you've written code (Python, SQL, or similar), understand APIs and developer workflows, and can credibly engage with engineering teams and technical buyers. You have a demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption, and experience developing technical content assets including reference architectures, demo narratives, and developer how-to content.
You possess strong cross-functional skills, comfortable partnering with product management, engineering, sales, and developer relations. You have competitive instincts and can dissect technical products, benchmark capabilities, and translate positioning into field-ready battle cards. Excellent written communication skills and the ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences are essential. Experience with developer community engagement (GitHub, Stack Overflow, developer conferences) is a plus. A BS/BA in a technical field (Computer Science, Engineering, Data Science) or equivalent experience is preferred; MBA is a plus. Willingness to travel up to 25% of time is required.
