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Salary: USD 173,613 - 215,000 / annual
Carta is seeking a Lead Product Marketing Manager to drive go-to-market enablement for its private capital platform. You'll own the strategy and execution of sales enablement assets—including decks, battlecards, objection guides, and demo narratives—designed to equip account executives and partners to win deals in venture capital, private equity, and private credit segments.
Key responsibilities include developing deep expertise in private markets finance personas and buying groups, then translating that knowledge into positioning, messaging, and launch strategies that resonate in sales conversations. You'll build outbound PMM strategy in partnership with Sales, ensuring product capabilities are framed as pipeline-driving narratives tailored to specific segments. You'll also coordinate with Demand Generation and Integrated Marketing to align campaigns with product positioning and sales workflows.
Cross-functional collaboration is central to the role. You'll work with Creative, Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close. You'll develop segment and persona-level messaging informed by customer research, competitive intelligence, and direct field feedback. As an analytics owner, you'll track what enablement assets are being used, which are converting, and what needs to evolve.
Additionally, you'll partner with Customer Marketing on upsell and cross-sell plays, influence product development by surfacing structured customer and seller feedback, and represent Carta's product narrative at customer events, internal kickoffs, and industry conferences.
The ideal candidate has 8+ years of hands-on product marketing and GTM experience, ideally in SaaS fintech or at companies serving VC and similar investor types. You're a creative problem-solver with excellent communication skills, able to distill complex strategies into actionable value propositions. You thrive in fast-paced, collaborative environments and excel at diagnosing problems and driving toward solutions.
