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Braze is seeking a Senior Product Marketing Manager to own the go-to-market strategy for Decisioning Studio, a core product suite that sits at the intersection of Braze's data platform and AI capabilities. This is a senior individual contributor role focused on depth over breadth, reporting to the Head of Product Marketing.
You will own all aspects of Decisioning Studio's market presence: positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and field enablement narratives. The role demands technical credibility—you'll need to explain decisioning logic, large language models, agentic systems, and data infrastructure to audiences ranging from CMOs to staff data engineers, without sacrificing substance for simplicity.
Key responsibilities include:
• Develop and execute positioning and messaging that wins deals against a rapidly evolving competitive set in AI-driven personalization and decisioning.
• Translate complex technology into clear, compelling language tailored to different buyer personas (technical evaluators, architects, platform owners, executives).
• Own product launch strategy and sustained go-to-market motion beyond announcement, driving adoption and expansion.
• Partner with Product Management, Engineering, and Pricing as a strategic peer, bringing market and customer insights that shape roadmap decisions.
• Build marketing plans in collaboration with demand generation, brand, and communications teams; measure and optimize performance.
• Enable the sales and solutions consulting teams with narratives, plays, and assets that support deal progression.
• Spend meaningful time with customers and analysts to inform positioning, competitive strategy, and roadmap conversations.
• Contribute to the broader Data & AI portfolio narrative, connecting Decisioning Studio to related products (Data Platform, observability, Account Objects, Operator, Agent Console).
• Act as a thought leader: write content, speak at industry events, and establish yourself as a credible voice on AI adoption in marketing and customer engagement.
This is one of the most technically demanding and strategically consequential product marketing roles at Braze, competing in the fastest-moving corner of enterprise software.
