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Oyster is a global employment platform (B Corp-certified, ranked #10 on TIME/Statista's 2026 Top WorkTech Companies) that enables companies to hire, pay, and care for talent anywhere. The company is fully distributed across 60+ countries since 2020.
You will build a scalable partner marketing engine that creates demand and pipeline through Oyster's partner ecosystem. This is a high-autonomy individual-contributor role with global remit, budget ownership, and direct partnership with the Director of Demand and Growth.
Key responsibilities include:
- Design, orchestrate, execute, and measure partner marketing programs across the ecosystem
- Build programs that market to partners, with partners, and through partners
- Protect existing partner commitments during handover while reviewing the portfolio for performance, cost, and strategic fit
- Own and allocate the partner marketing budget, including co-marketing and MDF, and defend investment decisions with return data
- Develop partner segmentation, positioning, messaging, and repeatable operating models
- Create joint programs across partner types, including technology partners
- Enable partners to take Oyster's message and value proposition to their audiences
- Align Channel, Demand Generation, Product Marketing, Content, Sales, and Revenue Operations around integrated plans
- Establish credible reporting for partner-sourced pipeline, partner-influenced pipeline, engagement, and program ROI
- Apply AI and automation processes to improve segmentation, personalization, program development, execution, and insight generation
You will inherit an active portfolio and decide what to continue, improve, or retire using performance and cost data. Working across Channel and Marketing, you will turn partner strategy into repeatable go-to-market motions with clear measurement.
Oyster offers 40 days paid time off per year, mental health support via Plumm, monthly wellbeing allowance, flexible parental leave (minimum 3 months paid), WFH stipend, and a fully remote, asynchronous work environment with no borders or HQ.
REQUIREMENTS:
- Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting
- Strong understanding of marketing to, with, and through partners
- Ability to connect marketing activity to sourced or influenced pipeline and explain attribution trade-offs
- Strong cross-functional collaboration across partnerships, channel, marketing, sales, and revenue operations
- Experience managing a program portfolio and making evidence-based choices about what to continue, change, or stop
- Ability to adapt messaging and motions across partner types, incentives, audiences, and regions
- Sound budget judgment and confidence allocating spend against expected return
- AI-native working style, with evidence of rebuilding marketing workflows around AI while managing quality and privacy risks
- Comfort operating independently in a fully remote, asynchronous environment
- Reliable home internet connection and fluency in both written and spoken English
BONUS/NICE-TO-HAVE:
- Experience in B2B SaaS, HR technology, global employment, or another partner-led ecosystem
- Experience marketing with technology partners
- Experience building a partner marketing function, measurement model, or operating cadence from an early stage
- Familiarity with PRM, marketing automation, CRM, attribution, and analytics tools
- Experience supporting global programs across regions and time zones
