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Clio, the global leader in legal AI technology, is seeking an experienced Marketing Manager to build and lead go-to-market strategy for the public sector segment. This is a new role focused on federal, state/provincial, and municipal government legal departments, public defenders, and legal aid organizations—a fast-growing, high-value, largely untapped opportunity.
You will own Clio's growth strategy for government segments, analyzing the marketing and sales funnel to identify improvement areas while accounting for longer decision cycles, procurement requirements, and institutional buying dynamics. You'll articulate plans and results to executive stakeholders, translating the complex public-sector buyer landscape into clear strategy and measurable outcomes.
Key responsibilities include: driving cross-functional planning with Marketing, Sales, Revenue Operations, and Product teams; owning and activating government channel partners and resellers on integrated joint go-to-market strategies; serving as subject-matter expert on government legal buyers' mandates, pain points, and procurement constraints; maintaining multiple scalable end-to-end programs aligned to growth trajectory; managing significant budgets including vendor and association partnerships; and building awareness through targeted content, events, and public-sector-relevant channels.
You bring 10+ years of B2B marketing or demand generation experience with meaningful public sector exposure. You understand government procurement processes and buying dynamics, have activated government resellers on joint GTM strategies, and excel at data-driven program optimization. You're comfortable with multiple online and offline channels, strong in communication and presentation, and skilled at crafting messaging for institutional and compliance-focused buyers. You thrive in emerging, high-growth environments and can execute multiple complex projects simultaneously.
Clio's marketing team is high-profile and high-impact, the primary driver of revenue growth. The company is geographically distributed across Canada and the US, excelling with async, video, and Slack communication. The role is based in the Greater Washington, DC area with hybrid expectations (minimum twice per week in office for local employees). Clio offers competitive salary, top-tier health/dental/vision benefits, $2,000 annual counseling benefit, RRSP matching, and recognition programs.
