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Adyen, a leading fintech platform serving enterprises like Meta, Uber, H&M, and Microsoft, is seeking a Senior Marketing Content Manager for its LATAM region. Based in São Paulo and reporting to the Head of Marketing LATAM, this role combines strategic content leadership with team management and operational excellence.
You will own narrative and content development across Mexico and Brazil, partnering with PR, product, sales, and account management teams to craft localized marketing narratives, develop high-impact case studies, and create sales enablement materials that drive revenue. You'll guide and mentor a multidisciplinary creative team (design, copywriting, and emerging roles), fostering ownership and professional growth while collaborating with senior stakeholders on prioritization.
Operationally, you'll scale the studio's capacity to meet growing business needs, manage external creative agency partnerships, track project progress, and implement workflows and tooling to increase asset-creation efficiency. You'll oversee end-to-end creative execution for integrated campaigns spanning digital (social, display, email, SEO/SEM) and offline channels, including experiential event management for flagship industry events like VTEX Day, ECBR, Adyen Connect, and Casa Adyen.
You'll also define and implement local studio strategy and OKRs in collaboration with global leads, use data to forecast projects and resources, and maintain brand consistency across all regional touchpoints. This is a strategic role requiring deep understanding of the full marketing ecosystem—from digital channels and content strategy to events and experiential marketing—combined with hands-on project and people leadership.
