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OpenAI's Business Marketing team helps organizations understand, adopt, and create value with AI. This role is an Integrated Marketing Manager for the EMEA region, responsible for shaping how businesses across EMEA understand, experience, and choose OpenAI.
You will own end-to-end regional B2B programs, working closely with EMEA Consumer Marketing to align audience strategy, market priorities, and campaign sequencing into a cohesive regional plan. You'll translate global launches and campaigns into locally relevant market moments and build EMEA-led programs where regional insight drives stronger impact.
Key responsibilities include:
- Owning the EMEA B2B integrated marketing strategy and quarterly plan, working side-by-side with Consumer Marketing to align priority audiences, markets, launches, campaign sequencing, channels, and measurement
- Translating audience insight, cultural and competitive context, product truth, customer proof, and business priorities into sharp regional strategies and creative briefs across paid, owned, earned, social, field, partner, and sales channels
- Partnering with regional Sales and GTM leaders and Marketing Operations on segmentation, target-account and audience priorities, campaign infrastructure, attribution, reporting, and pacing against pipeline goals
- Orchestrating Brand, Creative, Product Marketing, Customer, Communications, Growth, Demand Generation, Field, Partner Marketing, agencies, local teams, and Production into one coherent audience journey
- Serving as the marketing interface to Production: providing decision-ready briefs, aligning scope, budgets, timing, feedback, and approvals, and protecting quality across markets
- Partnering with Global Integrated Marketing through a dotted-line relationship to shape global campaigns early, bring them effectively into EMEA, and recommend clear allocations across global, regional, and local investment
- Using AI to deepen insight, improve briefs and workflows, test new formats, and accelerate high-quality execution
- Being accountable for measurable progress across awareness, consideration, engagement, pipeline, adoption, consumption, and revenue
This is a hands-on role: you will set the strategy, write the brief, align contributors, unblock delivery, and stay close to performance and learning. You'll have a dotted-line relationship to the Global Integrated Marketing lead and partner closely with Production, Sales, and Marketing Operations.
Requirements:
- Significant experience leading integrated B2B marketing or go-to-market programs across multiple EMEA markets, including building joined-up plans with consumer or brand teams, ideally in enterprise technology, AI, cloud, or another category with complex buying journeys
- Strong strategic judgment, credibility with senior stakeholders, and the ability to lead independently through ambiguity while staying close to execution
- Proven track record of driving measurable brand and commercial outcomes, including awareness, consideration, engagement, adoption, pipeline, consumption, or revenue
- Strong command of audience strategy, positioning, creative development, channel planning, budget and agency management, full-funnel measurement, and the trade-offs required across markets
- Practical AI fluency and experience using AI tools to improve insight, experimentation, execution, and learning—not simply to automate existing work
- Experience operating in a global-regional-local matrix, influencing global campaign development, serving as a clear marketing partner to Production, allocating budgets across competing priorities, and adapting programs to different EMEA cultures, market maturity, regulations, and commercial conditions
- Ability to build credibility with senior business and technical decision-makers and turn customer insight and proof into campaigns that help complex buying groups progress
