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Salary: EUR 45,600 - 57,000 / annual
Deliveroo is seeking an Integrated Marketing Manager to join its Milan team. This hybrid role focuses on marketing planning, strategy, and orchestration for the Italian market. You will be the central coordinator translating Deliveroo's central marketing direction, Italy business priorities, and consumer insights into a comprehensive 360° integrated marketing plan.
Key Responsibilities:
- Own integrated marketing planning: Lead quarterly and annual planning cycles for Italy, from kick-off through approval of priorities, objectives, budgets, and marketing calendar. Translate central strategic direction and local market insights into one coherent plan.
- Synthesize data and insights: Partner with Finance, Business Strategy, and Insights teams to consolidate performance data, business intelligence, and customer/market research to inform priorities and validate team assumptions.
- Manage marketing calendar: Maintain the shared marketing calendar as the single source of truth, ensuring every initiative aligns with strategy and objectives. Act as operational gatekeeper for the planning process.
- Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and conduct post-campaign reviews to extract actionable insights.
- Lead through influence: Work across multiple functional teams in a matrix environment, arbitrating competing local and central priorities to ensure coordinated campaign execution.
Success metrics include delivering one integrated 360° Italy marketing plan aligned with business priorities, making data-driven trade-off decisions, aligning local and central teams with anticipated risks, delivering campaigns measured against clear KPIs, and providing clear leadership visibility on priorities, risks, and results.
Deliveroo is part of DoorDash and operates a three-sided marketplace connecting customers, restaurant partners, and riders. The role offers visibility and impact on customer, partner, and rider experiences, autonomy in a fast-paced entrepreneurial environment, and opportunities to develop skills as the business evolves.
Requirements:
- Strategic thinking and business orientation: Intellectual curiosity and ability to quickly grasp complex topics, connecting marketing choices to market priorities and objectives.
- Data fluency and analytical rigor: Strong ability to interpret performance data, challenge assumptions, and translate data into clear recommendations.
- Integrated marketing planning and programme management: Proven experience setting priorities and orchestrating 360° campaign execution end-to-end.
- Stakeholder management and influence: Ability to operate effectively in a matrix environment, simplify complex topics, and communicate with senior stakeholders.
- Prioritization and operational rigor: Strong trade-off decision-making, risk anticipation, and dependency management skills.
