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Carta is seeking an experienced Integrated Marketing Manager to join its European marketing team based in London. Carta is the connected platform and AI-native ecosystem for private capital, trusted by 55,000 companies and 1.8M+ equity holders across 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management.
In this role, you will own integrated marketing campaigns that build Carta's brand with PE firms, VC firms, and founders across the UK and Europe. You will be responsible for turning Carta's broad product range (cap tables, fund administration, portfolio analytics, SPVs, and more) into clear, memorable messaging tailored to each audience segment, then executing campaigns, product launches, and regional initiatives to bring that messaging to market.
Key responsibilities include:
- Building Carta's brand and the pipeline that comes with it by owning campaigns that make Carta a known name in the private capital ecosystem
- Sharing accountability for pipeline generation, not just brand awareness; the European marketing team is measured on inbound leads and qualified opportunities
- Planning campaigns with pipeline targets in mind and demonstrating the contribution of each campaign
- Winning over cross-functional teams (content, brand, events, web, product, sales) by getting them aligned behind one integrated plan
- Owning campaigns from conception through post-mortem: setting plans, timelines, and budgets, delivering on all three, and reporting honestly on results
- Understanding what keeps each audience segment up at night (PE finance leads, VC partners, founders) and turning those insights into differentiated campaigns
- Working with sales teams and customers to uncover audience pain points and competitive positioning
You will report to the Head of Marketing for EMEA/APAC and will have the opportunity to shape Carta's presence and engagement strategy across the UK and Europe as the company continues its regional expansion.
Requirements:
- 6+ years of experience running strategically led marketing campaigns to grow brand awareness and generate demand
- Proven track record of tying campaigns to pipeline, with examples of campaigns that led to measurable commercial results
- Demonstrated ability to own a specific audience segment, managing their end-to-end brand experience across all channels based on deep understanding of their unique needs
- Ability to manage timelines, budgets, and resources effectively
- Strategic thinker who can also execute with attention to detail and creativity
- Strong written and verbal communication skills, with experience localizing messaging to regional audiences
- Forward-thinking approach to technology, using AI as a force multiplier to automate routine tasks and focus on high-impact strategy
