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Credit Genie is a mobile-first financial wellness platform founded in 2019 by Ed Harycki (former Swift Capital founder, acquired by PayPal in 2017). Backed by Khosla Ventures and led by industry veterans from PayPal, Square, and Cash App, the company uses AI to provide personalized financial insights and tools for instant cash access and credit building.
As Integrated Marketing Lead, you will own how Credit Genie's brand shows up across every channel the audience touches. This is a broad, senior individual-contributor role that consolidates brand marketing, social media, and influencer marketing under one strategic umbrella. You will be the connective tissue across marketing, shaping brand narrative, running always-on and campaign-driven social presence, owning the influencer and creator program end-to-end, leading PR and communications, and orchestrating integrated campaigns that move customers from awareness to consideration to adoption.
Key responsibilities include:
- Act as brand ambassador and guardian of Credit Genie's positioning, voice, and visual identity across all touchpoints; execute brand-building programs including OOH, video, and digital campaigns.
- Establish and own social media strategy from the ground up across all major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, X, YouTube); develop campaigns with design, manage content pipeline and editorial calendar, maintain consistent brand presence.
- Own influencer and creator marketing end-to-end: sourcing, vetting, briefing, contracting, content review, and ROI reporting.
- Partner with the people team to build employer brand and tell Credit Genie's story as a workplace; develop culture and employee content for LinkedIn, Glassdoor, and other platforms.
- Translate business goals into integrated go-to-market campaigns spanning brand, social, influencer, PR, OOH, and lifecycle channels; own from concept through launch and optimization.
- Engage customers across social networks, nurture communities, and protect brand sentiment.
- Lead media relations, press materials, and announcement plans; secure earned coverage; support launches, milestones, and reputation management.
- Align and influence cross-functional partners (growth, design, product, customer service, people) without direct authority to deliver business outcomes and maintain brand consistency.
- Define KPIs, run tests, and use web and social analytics tools (Sprout Social, Google Analytics, Sigma) to optimize strategy and investment.
The company expects employees in the office five days per week to foster collaboration and strong culture, though flexibility is available when circumstances require.
REQUIREMENTS:
- 7+ years of experience leading all aspects of social strategy across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, X, YouTube)
- Proven track record of building awareness and consideration
- Hands-on experience owning influencer and creator marketing end-to-end: sourcing, briefing, contracting, managing partnerships, measuring ROI
- Proven track record of growing and managing social communities: day-to-day operations, growth, engagement campaigns, content strategy, measurement
- Successful experience partnering on employer branding initiatives and supporting development of strong internal and external brand narrative
- Experience leading PR and communications: pitching media, drafting press materials, securing earned coverage, supporting issues and reputation management
- Experience managing and measuring both ongoing and campaign-specific social programs
- Excellent creative judgment paired with data-driven mindset; sharp attention to detail and strong organization
- Strong analytical skills and experience with web and social media analytics tools and reporting (Hootsuite, Google Analytics, Sprout Social, Tableau)
- Comfort operating in ambiguity and building new programs from the ground up; collaborative style that influences cross-functional teams without direct authority
- Experience with consumer fintech or related industries is a plus
