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Coupa Software is seeking an Integrated Campaigns Manager to drive marketing campaigns across the APAC region. You will be part of the International Integrated Campaigns team, collaborating closely with EMEA and APAC field marketing teams to build a revenue-generating marketing engine that supports regional sales objectives.
In this role, you will develop and execute thought-provoking integrated campaigns designed to drive pipeline and support customer journeys. You'll work at the intersection of strategy and execution, translating business objectives into compelling campaigns that resonate with enterprise buyers in the spend management space.
Key responsibilities include:
- Designing and executing integrated marketing campaigns across multiple channels to support APAC sales teams
- Collaborating with field marketing, sales, and cross-functional teams to align on campaign strategy and execution
- Driving campaign performance through data-informed optimization and continuous improvement
- Developing campaign narratives and messaging that address customer pain points in procurement and spend management
- Managing campaign timelines, budgets, and stakeholder communication
- Identifying opportunities for innovation and testing new campaign approaches
You are a revenue-focused marketing professional with exceptional collaboration skills and a hands-on approach. You thrive in dynamic environments, enjoy working cross-functionally with sales teams, and are passionate about continuous improvement. You have experience managing integrated campaigns, understand the B2B enterprise sales cycle, and can balance strategic thinking with tactical execution. Strong project management, communication, and analytical skills are essential.
