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Cursor, an AI-native code editor for professional developers, is seeking a Senior Campaigns Manager to lead integrated marketing campaigns targeting enterprise audiences. You will own high-priority campaigns end-to-end, translating company priorities into focused, executable programs that drive demand, generate pipeline, and support customer growth.
Key responsibilities include:
- Concepting and executing integrated campaigns across multiple channels (digital, email, events, direct mail, social, sales plays) from strategy through launch, optimization, and reporting.
- Designing full-funnel campaign architecture, including content strategy, channel mix, promotional offers, and marketing-to-sales handoffs.
- Translating company priorities into clear campaign plans with defined goals, messaging, milestones, and success metrics.
- Identifying high-leverage assets needed for campaign success: messaging frameworks, email nurtures, landing pages, customer stories, and sales enablement materials.
- Strengthening cross-functional alignment across product marketing, field marketing, performance marketing, growth, events, and design teams.
- Building trusted relationships with sales stakeholders to ensure campaigns drive revenue impact and support strategic account priorities.
- Establishing measurement frameworks and KPIs; owning campaign performance through analytics and reporting on pipeline, revenue, and demand funnel impact.
- Building account-based marketing (ABM) motions for enterprise and strategic audiences, including vertical-specific and segment-specific campaigns.
- Scaling repeatable campaign systems, workflows, and handoffs as the function grows.
You should bring 10+ years of B2B SaaS or enterprise technology campaign experience, with deep expertise in integrated multi-channel campaigns, lead routing and funnel health, and the ability to balance strategic thinking with hands-on execution. You thrive in fast-paced, creative environments where original thinking and bias to action are valued. You're equally comfortable with demand generation and targeted ABM programs, and you have strong instincts for what resonates with senior technical and business buyers.
About Anysphere
AI / Data / Infrastructure — maker of Cursor, an AI-native code editor for software developers.
