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ElevenLabs is an AI research and product company that has raised $781M in funding with an $11B valuation. The company serves millions of users and thousands of businesses with three main platforms: ElevenAgents (voice and chat agents at scale), ElevenCreative (speech, music, image, and video generation across 70+ languages), and ElevenAPI (AI audio foundational models).
You will build ElevenLabs' influencer program from zero to one, owning the entire channel end-to-end. This is a high-impact, operator-focused role where you will be the primary owner and driver of what the company believes can become one of its biggest growth levers.
Key responsibilities include:
- Design and build the influencer program strategy, creator tiers, budget allocation, and operating playbook from scratch
- Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences align with ElevenLabs' creator, marketer, and developer segments
- Negotiate and structure diverse deal types (flat-fee integrations, performance hybrids, long-term ambassadorships) and manage creator contracts with Legal
- Write creative briefs that maintain brand quality while preserving creator authenticity, and provide fast, decisive feedback on draft content
- Plan and execute creator campaigns around product launches, feature releases, and cultural moments
- Own measurement and attribution: work with the data team on incrementality modeling, and make continue/pause/scale decisions based on true ROI (not vanity metrics)
- Partner with paid marketing on whitelisting and amplifying top creator content, and with social to extend campaign reach
- Build repeatable systems (sourcing pipelines, rate benchmarks, brief templates, reporting) to scale the program beyond your direct involvement
The company operates with a high-velocity, impact-focused culture emphasizing rapid experimentation, lean autonomous teams, minimal bureaucracy, and AI-first thinking. You'll work with a global team across EST–CET timezones, with flexibility to work from offices in London, New York, Madrid, Warsaw, or elsewhere.
REQUIREMENTS:
- Proven track record of building an influencer program from zero to a meaningful, measurable channel with documented before/after metrics
- Experience negotiating and closing creator deals across YouTube, TikTok, Instagram, and/or X, including non-standard structures (performance hybrids, ambassadorships, usage rights)
- Fluency in measurement beyond last-click attribution: promo codes, UTMs, lift studies, incrementality, and sound judgment for budget allocation with imperfect attribution
- Sharp creator taste and ability to identify which creators will move the needle for AI/creative products
- Excellent brief-writing and creative feedback skills that elevate content quality without compromising authenticity
- Experience managing meaningful budgets and cross-functional collaboration with paid, social, product marketing, data, and legal teams
- Genuine understanding of the AI and creative tools landscape; you actively follow the space, use the tools, and have informed opinions on industry direction
BONUS:
- Built or scaled an influencer program at a creative tools, AI, or developer-facing company (Canva, Adobe, Figma, Notion, Runway, or similar)
- Managed 7-figure annual creator/sponsorship budgets
- Experience on the agency or creator side of negotiations
- Built adjacent programs (ambassador, affiliate, B2B thought-leader partnerships)
- Multilingual capabilities
