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Enpal is Germany's leading green energy platform, building an integrated solution for decentralized energy—solar systems, battery storage, EV charging, smart meters, and heat pumps. The company's AI-powered Enpal.One platform intelligently networks thousands of systems and optimizes electricity trading and feed-in at the energy market.
As Head of SEO, you will develop and own Enpal's comprehensive SEO strategy spanning technical SEO, content, and off-page initiatives, positioning SEO as a central growth driver for the business. You will lead and develop the SEO team both strategically and operationally, fostering individual strengths and building a culture of accountability, continuous learning, and measurable results.
Key responsibilities include:
- Developing and executing the SEO roadmap with clear priorities and orchestrating all initiatives against measurable KPIs with direct business impact
- Owning technical SEO foundations: crawlability, indexability, site architecture, Core Web Vitals, and structured data
- Building a data-driven content and link-building strategy focused on E-E-A-T, keyword clustering, and organic growth
- Developing a forward-looking Generative Engine Optimization (GEO) strategy for visibility in AI-powered search engines (ChatGPT, Perplexity, etc.) and LLM citations
- Collaborating closely with Communications, Product, Tech, and Design teams to drive technical and content SEO projects
- Staying ahead of SEO and marketing trends, experimenting with new opportunities, and communicating performance, learnings, and next steps transparently to C-level leadership
The role offers hybrid flexibility in Berlin-Friedrichshain with the option to work remotely up to 30 days annually through the Workflex program. You'll join a diverse, high-growth team of 65+ nationalities working on Germany's first green unicorn.
REQUIREMENTS:
- 5–7 years of SEO experience with proven track record in growing organic visibility, traffic, and lead generation
- 2–3 years of team leadership experience, ideally building, developing, or scaling SEO teams
- Deep expertise across all SEO disciplines: Technical SEO, On-Page, Content Strategy, and Off-Page/Link Building
- Proficiency with SEO tools: Google Search Console, Ahrefs, Sistrix, Google Analytics, Audisto, Screaming Frog
- Solid technical understanding and experience collaborating with developer teams (HTML, CSS, JavaScript, APIs)
- Experience with AI-based work and Generative Engine Optimization (GEO); familiarity with optimizing for AI-powered search engines, LLMs, and AI Overviews
- Analytical, data-driven decision-making with focus on measurable impact
- Strong communication skills, structured thinking, proactive mindset, and fluent German and English
- Entrepreneurial mindset with hands-on mentality
