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Upway is a fast-growing marketplace for refurbished e-bikes, having refurbished over 100,000 units in three years with plans to reach 1 million by 2030. The company's mission is to make e-mobility accessible while building the largest and highest-quality e-bike range through sourcing and reconditioning.
As Head of Sales - US, you will lead the B2B Sourcing team responsible for securing high-quality second-hand e-bikes from professional partners across the country. This is a pivotal growth role requiring you to build, coach, and develop a high-performing team while driving Upway's expansion and platform renewal.
Key responsibilities include:
- Building and leading a high-performing B2B sourcing team with coaching and development focus
- Unlocking and developing key retail partners and buying groups through effective negotiation and long-term partnership building
- Defining comprehensive B2B sourcing strategy for the US market, including bike shop portfolio management, partner tiering, and field cadence
- Owning team performance optimization, tracking KPIs such as bikes sourced, portfolio growth, and activity rates
- Leading deployment of new partnership services (pickup, dropoff, maintenance) and co-designing partner communications
- Designing and implementing scalable sales processes, CRM workflows, and operational frameworks
Required qualifications:
- 4+ years of B2B Sales or Business Development experience (cycling industry experience is a plus, but strong sales DNA from FMCG, SaaS, or field sales is valued)
- 2+ years of management experience or demonstrated ability to step into a leadership role with strong management principles and coaching capability
- Strategic mindset with ability to structure and prioritize team efforts based on quantitative and qualitative insights
- Willingness to travel 25% of the time across the US (higher frequency in first six months)
- Native-level English proficiency; Spanish is a plus
- Genuine passion for cycling and the e-bike industry to build authentic relationships with partners
