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Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread Betting, operating across six regions with a world-class, multifaceted brokerage platform.
As Head of Retail Relationships, you will be Axi's senior sales leader for the retail and partner business across the UK, EU and LATAM, based in Cyprus. You will own the full client lifecycle—from acquisition and activation through to retention and reactivation—while leading a high-performing, multi-lingual sales team. You will be responsible for delivering sustainable growth across funded accounts, net deposits, revenue and active clients, while maintaining the highest standards of client outcomes, conduct and regulatory compliance.
Key responsibilities include:
**Sales Leadership & Performance**: Lead and develop a high-performing, multi-lingual sales team across acquisition, retention and account management. Set targets, KPIs and performance standards through regular coaching, pipeline reviews, 1:1s and performance management. Build effective sales processes, playbooks, incentive structures and team development plans. Foster a culture of accountability, collaboration, integrity and continuous improvement.
**Client Growth & Retention**: Drive FTD, net deposit, revenue and active-client growth across the UK, EU and LATAM. Develop acquisition, outbound, retention and reactivation strategies across Retail, High Value, SME/Institutional and White Label segments. Use client and CRM insights to improve conversion, retention, reactivation and lifetime value. Partner with Marketing, Onboarding, CX and other teams to improve lead quality, onboarding and the overall client experience.
**Partner & Commercial Management**: Develop and manage IB, affiliate and White Label partnerships across key markets. Identify and onboard strategic partners and negotiate commercial terms within approved frameworks. Monitor partner performance, quality, ROI and regulatory compliance. Represent Axi at relevant industry events, expos and partner meetings.
**KPIs, Reporting & Commercial Operations**: Establish and monitor KPIs covering leads, conversion, FTDs, net deposits, revenue, trading activity, retention, reactivation and client activity. Maintain strong CRM discipline, sales reporting and forecasting. Manage team budgets, cost of acquisition and contribution to regional P&L. Use CRM, telephony and BI tools to identify opportunities and continuously improve sales performance.
**Risk, Compliance & Client Outcomes**: Ensure sales activity complies with applicable FCA, CySEC/MiFID II, ESMA and international regulatory requirements. Ensure correct client entity, cross-border servicing, financial promotions, appropriateness and risk requirements are followed. Promote fair, clear and compliant client communications and good client outcomes. Work closely with Compliance, Risk and other stakeholders on complaints, AML/CTF, vulnerable clients and regulatory matters.
The role offers hybrid working, private health insurance, 21 days annual leave plus study, volunteer and sick leave, extensive learning and development opportunities, and clear career progression into broader Commercial leadership positions.
**Requirements**:
- 8+ years' sales experience within online CFD/FX brokerage
- 5+ years' experience leading and managing sales teams across acquisition and retention
- Proven achievement of FTD, net deposit and revenue targets
- Experience within FCA- and CySEC-regulated environments; LATAM experience is highly desirable
- Proven experience managing IB, affiliate and White Label networks
- Experience building sales processes, KPI frameworks and team structures across multiple jurisdictions
- Strong knowledge of CFDs and leveraged products across FX, indices, commodities, shares and crypto where permitted
- Strong understanding of margin, leverage, spreads, swaps and execution models
- Experience with MetaTrader 4/5 and CRM, telephony, BI and sales analytics tools
- Understanding of retail trader behaviour, client lifecycle economics, CPA, LTV, churn and reactivation
- Strong knowledge of FCA, MiFID II, ESMA/CySEC and AML/CTF requirements
- CySEC Advanced Certification, or willingness to obtain it within six months
- Strong commercial, negotiation, forecasting and stakeholder management skills
- Experience managing budgets and contributing to P&L performance
- Hands-on, visible leader with a strong coaching and performance-management approach
- Proven ability to build engaged, high-performing and diverse teams
- Strong communication, influencing and stakeholder management skills
- High level of integrity and sound commercial and ethical judgement
- Comfortable working across multi-lingual, multi-cultural and fast-paced environments
- Fluent English required
- Spanish and/or Portuguese highly desirable; additional European languages an advantage
- Degree in Business, Finance, Economics or a related field, or equivalent professional experience
- Desirable: Experience working across LATAM markets, managing complex IB/affiliate/White Label partner networks, additional European or regional language skills, experience operating in multi-jurisdictional regulated CFD/FX environments
