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Ethena is an AI-powered compliance training platform that serves 1M+ learners across 2,000+ organizations. The company combines adaptive learning technology with compliance tools (Hotline & Case Management, Policy Bot, Phishing Simulator) into a unified platform trusted by companies like Asana, Pinterest, and Genesco.
You will serve as Head of Product Marketing, reporting directly to the Chief Technology Officer. This is a hands-on, strategic role bridging Product and Go-to-Market teams. You are the chief storyteller and positioning strategist for everything Ethena builds.
Key responsibilities:
**Positioning, Messaging & Packaging:** Define ideal customer profiles and value propositions across product lines. Understand buyer personas deeply—compliance, HR, and legal leaders—and articulate what keeps them up at night. Master pricing and packaging strategies as the platform grows. Translate complex features into buyer-first narratives that lead with the customer's problem and desired outcome, not technical details.
**Frontline Buyer Engagement:** Join demo and discovery calls weekly to showcase features and upcoming launches. Create working prototypes to bring unreleased features to life for prospects. Host product webinars and partner with the Customer Marketing Manager on post-sale expansion.
**Product-GTM Bridge:** Capture what lands on calls, what confuses buyers, recurring objections, and feature requests. Synthesize learnings and share with Product to shape roadmap and positioning. Proactively decode upcoming features and build launch plans before code ships.
**Launch Execution:** Own end-to-end launch orchestration across Product, Marketing, Sales, CS, and Support. Create pitch decks, one-sheets, product pages, explainer videos, and messaging templates. Leverage AI tools to prototype landing pages and interactive assets. Run enablement sessions, record Loom walkthroughs, and write clear Slack updates Sales and CS can repeat to customers.
You thrive in fast-paced, high-velocity environments where roadmaps shift rapidly. You are an exceptional communicator—clear, structured, and brief across formats (Looms, Slack, webinars, live calls). You are customer-obsessed and energized by live buyer conversations. You have proven SaaS product marketing experience taking complex B2B products to market by making them simple. You have marketed to non-technical business buyers (compliance, HR, legal, finance) and can pitch at their level. You natively incorporate AI into your workflow and enjoy "vibe coding" quick prototypes and automation. You are scrappy, curious, and bring humor to serious work.
Ethena is fully remote with flexible timezones; all team meetings accommodate North American time zones. The company values diversity, feedback, craft, and ownership. Ethena has delivered 120%+ net dollar retention, 95%+ gross dollar retention, 93% learner approval rating, and 96% customer renewal rate.
Requirements:
- Exceptional written and verbal communication skills; ability to distill complexity into clarity
- Customer-obsessed mindset; comfort presenting to and learning from live buyer calls
- Proven B2B SaaS product marketing background with successful feature and product launches
- Experience marketing to non-technical business buyers (compliance, HR, legal, finance preferred); if background is technical buyers, demonstrate adaptation to non-technical audiences
- AI-forward mindset with comfort using AI tools for messaging, automation, and rapid prototyping
- Scrappy, high-velocity execution in fast-paced, ambiguous environments
- Strong sense of humor and curiosity
