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Halter is a venture-backed agtech company transforming sustainable grazing practices. The company uses precision technology to enable farmers and graziers to optimize productivity while reducing environmental impact—allowing cattle to graze autonomously without traditional fencing, quad bikes, or herding dogs.
You will lead Halter's marketing function in New Zealand, the company's largest and most strategic market. This is a full P&L ownership role: you are accountable for regional marketing strategy, budget, team building, and revenue outcomes across the entire funnel—acquisition, expansion, and retention.
Key responsibilities:
- Develop and execute the regional marketing strategy to drive Halter from early-market entry to category leadership and one of the company's largest revenue markets
- Own full-funnel performance: acquisition, expansion, and retention through marketing levers
- Build and lead a high-performing marketing team, scaling the function efficiently while maintaining hands-on execution where needed
- Drive organic growth, brand equity, and content strategy with accountability for pipeline contribution and customer acquisition cost (CAC)
- Collaborate closely with go-to-market leadership to align strategy and execution
- Spend time on farms with customers to deeply understand regional market dynamics, translating insights into messaging, proof points, and channel strategy
- Operate with data-driven rigor: measure everything against revenue contribution, move fast on validated bets, and iterate based on real-time results
- Leverage AI as a core operating mode: use AI for content drafting, personalized outreach at scale, and rapid funnel analysis
- Balance brand and demand expertise: move fluidly between brand strategy and performance marketing (CAC, ROI, pipeline metrics)
- Work within Halter's global marketing frameworks while identifying where regional differentiation is required and advocating for it with evidence
You will have full support from Halter's global marketing team based at the New Zealand HQ, including brand frameworks and strategic templates that enable fast execution without reinventing the wheel. However, ultimate accountability for regional revenue outcomes rests with you.
Halter is backed by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, and others. The company is solving a meaningful problem in a large, growing market with a talented, high-performance team.
