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Salary: USD 145,000 - 215,000 / annual
Keyrock is a global, remote-first digital assets and capital markets firm founded in 2017, with 200+ employees across 40+ nationalities and hubs in Brussels, London, Paris, and New York. The company provides liquidity across 80+ centralized and decentralized exchanges and operates a full spectrum of capital markets businesses including market making, high-frequency trading, options, OTC, DeFi trading desks, advisory, and asset management. Keyrock is building agentic investment banking capabilities for digital finance, with proprietary technology handling market mechanics so teams can focus on relationships, deals, and judgment.
You will own and execute Keyrock's complete rebrand and repositioning as the market evolves from crypto-native to institutional and merges with traditional finance. This is a transformation mandate with full discretionary decision-making authority on commercial strategy implementation. You will serve as a strategic partner to the Chief Commercial Officer, operating almost as co-marketeers. The team is intentionally lean—2-3 direct reports augmented by AI and agentic tooling—with a focus on strategic direction-setting rather than campaign execution. Operational execution will increasingly be handled by AI agents.
Key responsibilities include: owning and executing the complete rebrand and repositioning strategy; defining and driving marketing strategy across institutional and crypto-native audiences; building a premium, forward-looking brand identity that is distinctive, audacious, and credible to both institutional allocators and crypto operators; pushing information into the market in ways that command attention and establish Keyrock as serious; partnering closely with the CCO and commercial team to drive measurable commercial impact; and building and leading a small, high-impact team augmented by AI tooling.
You are crypto-native with deep understanding of blockchain technology but pragmatic rather than ideological. You are a brand-builder and strategic visionary, not an operations person. You are an exceptional communicator who can engage both institutional allocators concerned with regulation and licensing, and crypto-native counterparties who value speed and edge. You are confident, assertive, and project authority with conviction and directness. You are human-centric, connecting with people and building followership. Despite strategic focus, you sweat details on brand consistency, messaging precision, and design quality. You bring a challenger mindset, daring to think differently and question the status quo.
Requirements: Significant experience in marketing leadership at a crypto or digital-asset firm; deep understanding of the crypto market, its participants, and culture; track record of building or transforming a brand in a fast-moving, commercially-driven environment; strong communication skills; exceptional fluency in English (written and spoken). Preferred: experience positioning a firm through TradFi/crypto convergence narrative; exposure to publicly listed or IPO-track companies; familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions; experience working with or building AI-augmented marketing functions.
