SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Wave is a fintech company on a mission to make Africa the first cashless continent by building accessible financial services—mobile money, payments, and banking—for underserved populations across Sub-Saharan Africa. The company operates in 9 countries with millions of users and is scaling rapidly.
As Head of Marketing for the Burkina Faso market, you will own the complete marketing function for this high-growth region. You'll develop and execute the local marketing strategy aligned with Wave's global brand and business objectives, serving as the strategic marketing partner to the General Manager and cross-functional leads in Operations, Sales, Support, and Product.
Key responsibilities include:
- Owning local marketing strategy, budget allocation, and ROI accountability
- Leading full-funnel campaigns across ATL (above-the-line), BTL (below-the-line), and social media
- Building and supervising a marketing team to deliver campaigns from ideation through deployment
- Conducting market intelligence, consumer insights analysis, and brand health tracking
- Collaborating with the global marketing team to align local execution with group strategy
- Driving measurable commercial impact against aggressive growth targets (users, revenue, market share)
You'll report to the General Manager and work closely with in-country teams across 9 African markets. The role requires in-office presence in Ouagadougou with monthly travel upcountry. Work authorization in Burkina Faso is required.
Wave offers competitive salaries, comprehensive health insurance, generous parental leave (26 weeks for mothers, 4 weeks for fathers), subsidized childcare, gym subsidies, airtime reimbursement, and office amenities.
