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Theator is redefining surgery through computer vision and AI. The company's platform enriches every step of surgical care—from training and research to live OR insights, automatic postoperative notes, smarter billing, and intelligent content management. Trusted by leading hospitals worldwide, Theator is building a data-driven operating room where surgical teams learn continuously and deliver safer, more precise care.
As Head of Marketing, you will own how Theator shows up in the market and translate product execution and customer outcomes into momentum, demand, and qualified leads. You will build and run Theator's pipeline engine: identifying the right health systems and decision-makers, capturing their attention, and converting that attention into qualified meetings and sales opportunities.
Key responsibilities include:
• Build a marketing engine that operates as a repeatable, scalable system rather than one-off efforts. Design reusable assets and automated processes that deliver steady output as the company grows. Implement AI-driven workflows for research, enrichment, personalization, and lead routing. Continuously test offers, messages, channels, and sequences, doubling down on what converts.
• Own marketing funnel performance end-to-end: from target account identification through engagement, lead qualification, and opportunity creation. Build and maintain a target account universe and ICP definition using data to prioritize focus areas with clear, measurable targets. Identify and act on buying signals such as new surgical programs, leadership changes, technology investments, and strategic initiatives.
• Own the narrative. Craft distinct messaging for every stakeholder in the deal—from surgeons who fall in love with the product to executives who approve budgets. Translate complex product capabilities into simple, outcome-driven stories that create curiosity and urgency. Convert traction with top health systems into a working library of proof (case studies, before/after workflows, ROI narratives) and deploy it in campaigns and customer conversations.
• Define which conferences, partnerships, and market moments matter for pipeline and lead execution end-to-end, from pre-event targeting to post-event follow-up.
This is a builder role focused on speed, creativity, and measurable outcomes—not process, decks, or brand maintenance. You will decide what to publish, where to publish it, what narratives to lead with, and which events matter. You will move quickly, experiment constantly, and create leverage through AI. Ideas that emerge in the morning can ship by evening.
Requirements:
• 5+ years of experience in demand generation, growth, or startup marketing with a track record of owning pipeline targets
• Proven ability to build pipeline from zero, ship fast, and generate demand without large budgets
• Deep AI fluency—you already use AI to dramatically accelerate your work, not as a nice-to-have
• Hands-on experience with account-based marketing, outbound campaigns, and data enrichment/automation tools (e.g., Clay, Apollo, HubSpot, or similar)
• Strong product intuition and ability to deeply understand complex products
• Excellent storytelling and communication skills with native-level English writing
• Growth mindset, high ownership, and comfort with ambiguity
• Strong execution skills; ability to produce high-quality output independently
• Bonus: Experience in healthcare, enterprise SaaS, or selling into hospitals and health systems
