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Salary: USD 250,000 - 320,000 / annual
Parafin is a Series C fintech company on a mission to democratize access to capital and financial services for small businesses. We partner with major platforms like DoorDash, Amazon, Worldpay, and Mindbody to embed fast, flexible funding, spend management, and savings tools directly into the platforms small business owners already use. The company has raised $194M in equity and $340M in debt facilities, backed by top-tier VCs including GIC, Redpoint Ventures, Ribbit Capital, and Thrive Capital.
We're seeking a Head of Marketing to join our leadership team and build the next chapter of Parafin's marketing strategy. This is a senior-level hire who will own everything from brand positioning to demand generation as we scale from fintech disruptor to category leader. You'll report to the CRO and partner closely with Founders, Product, and GTM teams.
Key responsibilities include: developing and executing the company's overall marketing vision and strategy aligned with business goals and revenue objectives; defining and strengthening brand positioning and messaging frameworks that make "Parafin-powered" synonymous with modern embedded finance; building a full-funnel acquisition engine that generates $XXM+ pipeline; shaping category-defining thought leadership and PR strategy; partnering with Product & GTM to create product-marketing playbooks and enablement materials for new offerings; recruiting, mentoring, and scaling a multidisciplinary marketing organization; and defining KPIs and implementing analytics tooling to drive continuous improvement.
You bring 10+ years of B2B marketing experience with at least 4 years leading teams in fintech, SaaS, or payments. You have proven success building fintech brands for B2B audiences and generating 8-figure pipeline at Series B+ or public-company scale. You're deeply versed in growth and demand-gen channels (case studies, ABM, events, partner marketing) and modern MarTech stacks. You combine strategic vision with hands-on execution, can translate complex financial technology into compelling value propositions, and excel at storytelling and communication with C-suite executives, journalists, and conference audiences. Experience with two-sided platforms, marketplaces, capital markets, underwriting, or credit products is a plus.
About Parafin
Fintech — embedded capital and financial services for platforms serving small businesses.
