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OpenFX is building infrastructure to power the next generation of cross-border payment systems for institutions, enabling money to move as freely as data across time zones and legacy banking systems. Backed by top-tier investors including Accel, Lightspeed, and NFX, the company is scaling rapidly with a team drawn from JP Morgan, Goldman Sachs, FalconX, PayPal, Affirm, Polygon, Kraken, and Nium.
As Head of Marketing, you will lead OpenFX's global marketing strategy and execution, owning the brand narrative, demand generation engine, product marketing, and industry presence. This is a strategic and execution-oriented role in a fast-moving fintech focused on institutional FX and cross-border payments.
Key responsibilities include: establishing OpenFX as the most trusted brand in institutional FX through thought leadership, research, and media; building a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution; developing multi-channel campaigns spanning content, digital, and events; leading product and content marketing strategy for new features and currency pairs; translating product innovation into compelling narratives for customers and partners; establishing OpenFX as a key player in global fintech and payments events through sponsorships and executive speaking engagements; and leading a multidisciplinary marketing team spanning content, growth, and product marketing in a player/coach role.
You will manage strategic agency relationships, foster a performance-driven, data-informed culture, and partner closely with Sales and Product teams to refine targeting, messaging, and conversion workflows. The role requires expertise in demand generation, brand strategy, product marketing, event marketing, and team leadership across global markets.
Must-haves: 10+ years leading marketing in fintech, payments, or enterprise B2B technology with strong understanding of stablecoins and crypto; proven ability to scale brand and demand generation for institutional audiences; exceptional communication and executive presence; experience managing multi-channel campaigns and global event strategies; expertise in HubSpot, attribution modeling, SEO/SEM, and marketing automation; strong operational discipline with analytics and funnel metrics.
Preferred: deep understanding of institutional FX, payments, or liquidity landscape; experience scaling from early to growth stage in high-growth or startup environments; track record of thought leadership in financial services or fintech; comfort operating in fast-paced, ambiguous settings.
