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Foodics is a leading restaurant management ecosystem and payment tech provider founded in 2014, headquartered in Riyadh with offices across 5 countries (UAE, Egypt, Jordan, Kuwait) and serving customers in 35+ countries. The company has processed over 6 billion orders and raised $170 million in the largest SaaS funding round in MENA.
You will lead all marketing for Saudi Arabia, Foodics' largest and most strategically important market. This is a market-owning role reporting directly to the VP of Marketing, with full accountability for brand, demand generation, campaign execution, and merchant engagement in the region.
Key responsibilities include:
- Develop and execute full marketing strategy and budget for Saudi Arabia, with forecasting and resource allocation tied to revenue and growth goals
- Lead a team of three (Social, PR & Communications, Events) and manage external creative/marketing agency relationships
- Direct creative production and campaign development in close collaboration with the agency
- Cross-functional collaboration with Product Marketing, Performance Marketing, and Communications to ensure unified go-to-market approach
- Coordinate with Sales and Customer Success to align marketing with pipeline, revenue, and merchant retention
- Build deep relationships with merchants in the Saudi F&B community to inform strategy and unlock opportunities
- Position Foodics as a strategic partner to F&B businesses rather than a commodity point-of-sale provider
Success in the first 6–12 months means delivering a clear, well-structured marketing plan; producing creative output tied to business outcomes; demonstrating revenue impact with a growth-hacking mindset; and establishing Foodics as a clear leader in the Saudi F&B community.
REQUIREMENTS:
- 8–10 years of marketing experience, including team and budget management, with a track record supporting head-level seniority
- Strong business acumen; comfortable connecting marketing activity to revenue, pipeline, and growth metrics
- Tech industry experience and fluency in B2B tech marketing; background in F&B tech, fintech, or software preferred
- Proven ability to plan and manage budgets and lead/develop a small team
- Strong creative sensibility and experience overseeing agencies and campaign production
- Deep understanding of the Saudi market with existing or quickly-built relationships in the local F&B and merchant community
- Saudi national, based at Foodics headquarters in Riyadh
