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Cloaked is a Series B-funded consumer privacy and identity platform that has protected 10M+ identities and removed 1B+ records from data brokers. The company enables users to generate unlimited masked identities (emails, phone numbers, payment cards), remove their information from data-broker sites, and shield themselves from spam, scams, and breaches. They are now building AI-native privacy solutions with autonomous agents to monitor and defend users' digital footprints.
As Head of Marketing, you will lead all strategic marketing initiatives with end-to-end ownership of strategy, experimentation, and execution across digital and offline channels. You will develop and implement comprehensive go-to-market strategies for new and existing features, including multi-channel campaigns (video, display, search, social). Key responsibilities include leading experimentation and optimization of onboarding flows, email drip campaigns, and omnichannel user journeys to maximize adoption and retention; refining in-app messaging and product tooltips; collaborating cross-functionally with Product and Engineering on seamless user experiences; overseeing asset creation for feature launches; conducting customer segmentation and insights research; directing brand positioning and creative development; designing and executing experiments for product packaging and positioning; applying quantitative and qualitative analysis to refine pricing and optimize campaign efficiency; managing performance marketing initiatives across organic and paid channels with focus on CAC and ROI; supervising the full creative lifecycle from concept through A/B testing; leveraging SQL, Google Analytics, and experimentation platforms for insights; building and managing external agency partnerships; and providing leadership and mentorship to the marketing team.
The role requires a Master's degree in Business Administration, Marketing, or related field, plus five years of marketing or product strategy experience with demonstrated expertise in initiative planning, customer acquisition and retention, brand positioning, and go-to-market strategies. You must have three years of experience driving customer acquisition and retention through multi-channel marketing, performing data analysis for strategic initiatives, planning and executing product launches, and developing go-to-market strategies. You will supervise two direct reports: a Senior Performance Marketing Manager and a Product Marketing Manager. The position involves approximately 15% domestic and international travel and a 40-hour work week. Cloaked operates a hybrid model from their NYC office, which features amenities including a gourmet cafe, cocktail bar, rooftop work area, and fully stocked kitchen.
