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Kooltra is a Canadian fintech company specializing in FX infrastructure and cross-border payment technology for banks and financial institutions. With over a decade in market and growing North American presence, the company is accelerating US expansion and shifting toward an AI-first development model.
As Head of Marketing and Partner Enablement, you will lead the strategy, development, and execution of comprehensive cross-channel marketing campaigns (digital, email, social, traditional) to drive customer acquisition, retention, partnership development, and revenue growth.
Key responsibilities include:
Brand, Content & Demand Generation: Grow social media presence with focus on LinkedIn; create website content including SEO blog posts and landing pages; use analytics to drive business insights; produce conference materials and lead event planning; manage press releases and media relations.
Strategic Partner Marketing: Develop co-branded programs with strategic partners; create partner enablement materials and sales playbooks; produce internal communications educating partners on Kooltra capabilities; coordinate partner launches and measure engagement.
Product Marketing & Automation: Develop customer journeys and automation workflows; produce product collateral (brochures, research papers); own core product pages and messaging; create customer success stories, white papers, and case studies; build customer presentations; deliver webinars; stay current with digital marketing trends.
You bring a Bachelor's degree in Marketing, Business, IT, or equivalent; 5+ years B2B marketing experience with emphasis on Financial Services; expert proficiency with generative AI tools for content creation, research, campaign development, design, video, and automation; working knowledge of FX, cross-border payments, commercial banking, treasury, and financial markets; strong analytical and project management skills; excellent communication abilities and comfort with senior stakeholder engagement.
This role is a force multiplier for Kooltra's growth, directly expanding reach into North American financial institutions. You'll build the marketing engine powering the company's next growth phase, combining creativity, analytics, and AI-enabled execution.
