SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Taptap Send is a cross-border fintech company serving emerging markets and diaspora communities. Founded in 2019 by Harvard graduates and serial entrepreneurs (previous founders of Segovia and GiveDirectly), the company operates across 6 continents and is backed by top-tier investors including Spark Capital, Canaan, and Reid Hoffman. The team spans 250+ people across 50+ nationalities.
You will own the full lifecycle marketing strategy and execution for a global customer base, from user activation through retention and advocacy. This is a hands-on leadership role where you set strategy and drive execution across markets and channels.
Key responsibilities:
- Develop and execute global lifecycle marketing strategy across the complete customer journey: activation, onboarding, engagement, retention, and win-back
- Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app messaging, and WhatsApp, tailored to diverse audiences and markets
- Build and run a rigorous experimentation program including A/B tests, multivariate tests, and holdout groups
- Own lifecycle KPIs: open rates, click rates, conversion rates, retention, LTV, payback period, and related metrics
- Partner with Data teams to build segmentation models ensuring precise targeting across all markets
- Define and manage the MarTech roadmap: evaluate tools, own integrations, ensure scalability
- Leverage AI tools natively across strategy, segmentation, content, and execution
- Serve as customer advocate within the organization, bringing user empathy to all campaigns
You'll have access to external agencies and contractors to extend capacity, and as the company scales, you'll have the opportunity to build a team. This role sits at the intersection of Product, Data, and Growth functions.
REQUIREMENTS:
- 8+ years in lifecycle, CRM, or retention marketing, ideally at a consumer mobile app, fintech, or high-growth B2C company
- Proven track record of improving lifecycle metrics across the full funnel with concrete examples of experiments and results
- Deep channel expertise across at least 3 of the 5 channels (Email, Push, SMS, In-app, WhatsApp); experience with all 5 is a strong plus
- Strong analytical instincts and comfort working closely with data and analytics teams; decisions based on evidence
- AI-native approach: active and fluent use of AI tools across lifecycle strategy, segmentation, copywriting, and execution
- Hands-on experience with major ESP/CRM platforms (Braze, Iterable, Klaviyo, or similar)
- Proven ability to work effectively with global, cross-functional, and cross-cultural teams across time zones
- Player-coach mentality: energized by hands-on execution and equally comfortable briefing external partners, agencies, contractors, and freelancers
- Genuine curiosity about customers, particularly understanding the lives of immigrants and diaspora communities
NICE TO HAVE:
- Experience in international markets or multilingual lifecycle programs
- Familiarity with mobile attribution and deep-linking tools (Branch, AppsFlyer, Adjust)
- Background in financial services or regulated industries
- Experience building a lifecycle function from the ground up
