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Cognition AI, maker of Devin (the first AI software engineer), is seeking a Head of LATAM Marketing to build and scale the company's market presence across Latin America. This is a builder role reporting to HQ marketing leadership, responsible for end-to-end marketing strategy and execution across key LATAM regions including Brazil and Mexico.
You will own the complete marketing motion: brand positioning and presence, demand generation, partner marketing, events, and customer case studies. Key responsibilities include localizing global marketing programs while creating net-new initiatives tailored to regional needs; partnering with LATAM sales and account teams to align marketing activities with pipeline priorities and target accounts; developing and executing vertical ABM strategies grounded in customer outcomes; and leading the partner marketing motion with resellers, systems integrators, and platform partners.
You'll localize core positioning and messaging for the market in collaboration with product marketing, lead LATAM events strategy including owned events and third-party sponsorships, and develop joint GTM programs with key partners including co-branded campaigns, partner-led events, and field enablement. You'll track and report on pipeline contribution and marketing performance for the region.
Success means establishing Cognition as a credible, consistent brand presence in LATAM; making partner marketing a meaningful and measurable pipeline channel; enabling key SIs and platform partners to actively co-sell and co-market; maintaining tight alignment between HQ and LATAM on messaging and priorities; and positioning Cognition as a serious player in the LATAM developer and enterprise ecosystem.
You bring 5–10 years of enterprise B2B GTM experience with meaningful LATAM marketing roles. You are fluent in Portuguese, Spanish, and English, able to operate credibly in both cultures and navigate regional nuances. You have hands-on experience across demand generation, field marketing, partner marketing, and events—this is not a specialist role. You've built and executed partner marketing programs with resellers, SIs, GSIs, and platform alliances. You're a strong operator comfortable building in ambiguous environments, able to leverage HQ resources while moving independently. You can translate complex technical products (AI, developer tools) into messaging that resonates with enterprise buyers and technical audiences. You're collaborative and low-ego.
Bonus experience includes developer tools, AI/ML, or engineering productivity platforms; background at companies with services-plus-product models; and existing relationships with key Brazil SIs and resellers.
About Cognition AI
AI / Data / Infrastructure — AI software engineering agents and developer automation.
