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Diligent is seeking a Head of Integrated Marketing to lead global demand generation, integrated campaigns, and cross-sell/upsell programs for their AI-powered GRC (Governance, Risk, and Compliance) platform. This is a senior leadership role responsible for strategy, team management, and execution of how Diligent generates and converts demand at scale.
You will own the global integrated campaign architecture and execution, building awareness, consideration, and conversion programs that fill the pipeline for net-new growth while driving full-funnel campaigns that expand adoption across Boards, Entities, Risk & Compliance, and AuditAI products. You'll manage the budget, campaign roadmap, and relationships with Sales, Product Marketing, Marketing Operations, and Analytics teams as the primary driver of scalable, always-on demand generation.
Key responsibilities include:
**Global Campaign Strategy & Leadership:**
- Define and execute the global integrated campaign strategy aligned to company pipeline and bookings targets
- Partner with Brand and Product Marketing to deliver Diligent's AI GRC platform story across outbound channels, driving high-quality leads, adoption, and engagement
- Lead, develop, and grow a global team of demand generation, digital, and campaign marketers
- Own global top-of-funnel coverage to drive high-quality leads and evaluate lead quality and conversion metrics
- Own cross-sell/upsell strategies to the current customer base, leveraging new platform and AI narratives
- Build scalable global campaign frameworks and assets supporting local execution in partnership with Field Marketing
- Act as the primary marketing partner to Sales and RevOps on pipeline generation; represent Revenue Marketing in monthly operating reviews and planning cycles
**Net-New Demand Generation:**
- Globally own and scale paid media strategy and integrated campaigns across search, social, and programmatic channels
- Build and manage always-on nurture, lifecycle, and agentic programs that convert awareness into qualified pipeline
You will be a member of the Marketing Leadership Team with direct access to Diligent's C-suite. Key partners include the Head of Enterprise and Field Marketing, Head of Growth, brand leadership, Chief Customer Officer, SVP Sales, business unit leaders, and Analytics teams.
This role represents an exciting opportunity to join Diligent as they unleash their new AI-powered GRC platform, the result of nearly three years of development featuring agentic workflows and MCP/plug-in access to Diligent offerings.
