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Salary: USD 196,000 - 294,000 / annual
Duolingo is seeking a Head of Influencers & Community to build and own the function responsible for user-generated content reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals. This is a strategic leadership role reporting to the Head of Brand Marketing, with responsibility for defining how Duolingo engages influencers, creator partners, and its global learner community—from celebrity partnerships to superfan advocacy programs to community experiences both in and out of app.
Key responsibilities include: owning the full influencer, creator, and community flywheel from strategy to execution and scaling it into a measurable top-of-funnel growth engine; building and operating partnerships across celebrities, influencers, and creators, optimizing for CPM and cost-per-new-user; architecting a world-class advocate network that converts brand love into measurable word-of-mouth growth; designing and launching tiered loyalty and rewards programs that turn engaged learners into an owned growth channel; collaborating with product teams to increase in-app shareability and create features that reward organic advocacy; building attribution and measurement infrastructure connecting community and creator activity to business outcomes; ensuring feature launches and cultural moments are systematically amplified through creator and community channels; and leading, developing, and building a high-performing team that executes at startup speed.
Ideal candidates have experience driving measurable business outcomes across the creator and community industry, have built or led products at scale in the creator economy, have proven success building multi-platform advocacy programs with measurable ROI, experience owning product roadmaps, experience managing scaled influencer programs that contributed significantly to top-of-funnel growth, and deep understanding of attribution, social, and product analytics. Exceptional candidates may have founder experience in 0-to-1 tech environments, experience at world-class consumer brands, or passion for education, culture, and language.
