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Salary: USD 196,000 - 294,000 / annual
Duolingo is seeking a Head of Influencers & Community to build and lead a new function responsible for user-generated content reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals. This is a strategic leadership role reporting to the Head of Brand Marketing.
You will own the full influencer, creator, and community flywheel from strategy through execution and scale it into a measurable top-of-funnel growth engine. Key responsibilities include:
• Building and operating partnerships across celebrities, influencers, and creators, from deal flow and negotiation through creative execution and results optimization (CPM and cost-per-new-user)
• Architecting a world-class advocate network that converts brand love into measurable word-of-mouth growth while maintaining Duolingo's cultural relevance at scale
• Designing and launching tiered loyalty and rewards programs that turn engaged learners into an owned growth channel
• Collaborating with product teams to increase in-app shareability, surface community-driven content, and create features that reward organic advocacy
• Building attribution and measurement infrastructure connecting community and creator activity to business outcomes
• Ensuring new feature launches, vertical expansions, and cultural moments are systematically amplified through creator and community channels
• Leading, developing, and building a high-performing team that executes at startup speed
You bring experience driving measurable business outcomes in the creator and community space, with a proven track record building or leading products at scale in the creator economy. You have demonstrated success building multi-platform advocacy programs with measurable ROI, owning product roadmaps, and managing scaled influencer programs that contributed significantly to top-of-funnel growth. Deep understanding of attribution, social analytics, and product analytics with proven ability to build scalable success frameworks is essential.
Exceptional candidates may have founder experience in 0-to-1 tech environments, experience at world-class consumer brands, and passion for education, culture, and language.
