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Upway is the leading platform for certified refurbished e-bikes operating across Europe and the US. The company buys, refurbishes, and resells e-bikes through a rigorous technical process, making sustainable mobility more accessible while delivering a seamless customer experience.
You will lead the B2B Sourcing team, responsible for securing high-quality second-hand e-bikes from professional partners to continuously expand and renew the platform's offering. This is a hands-on leadership role combining strategic direction with field execution.
Key responsibilities include:
- Building, coaching, and leading a high-performing B2B sourcing team
- Developing comprehensive B2B sourcing strategy for France and Southern Europe, including bike shop portfolio management, partner tiering, allocation, and field cadence
- Owning and optimizing team performance through KPIs such as bikes sourced, portfolio growth, and activity rate
- Deploying new partner collaboration opportunities (pickup, dropoff, maintenance) and co-designing partner communications
- Designing and implementing scalable sales processes, CRM workflows, and operational frameworks
Required qualifications:
- 7+ years of B2B Sales or Business Development experience (cycling industry experience is a plus, but strong sales DNA from FMCG, SaaS, or field sales is valued)
- 3+ years of management experience with proven track record leading teams or building sales structures from the ground up
- Strategic mindset with ability to structure and prioritize team efforts based on quantitative and qualitative insights
- Willingness to travel 60-80% of the time across France and occasionally Southern Europe to be close to team and partners
- Native-level French and professional English proficiency (Spanish and/or Italian are a plus)
- Genuine passion for cycling and bikes; ability to build trust with industry enthusiasts and establish credibility as a peer
