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Rho is a modern banking platform built for the AI era, enabling startups and growth-stage companies to open accounts, issue cards, manage expenses, pay bills, and close books in one connected platform.
You will own growth marketing across all acquisition channels: paid search, paid social, connected TV, outbound, direct mail, lifecycle, SEO/AEO, referrals, and affiliates. You'll function as the growth PM for the entire funnel, deciding what to test, validating what works, and reallocating budget accordingly.
Growth operates as a pod with two leads. You'll lead growth marketing in partnership with a growth engineering lead—you shape the testing strategy and rationale; growth engineering builds and scales it. You'll collaborate with a team shipping landing pages, data pipelines, and outbound systems in days, running AI routines daily, and a BDR team that contacts new leads within minutes.
You are accountable for new funded customers and their gross profit. Success is measured by cost per funded customer, payback period, and experiment velocity.
Key responsibilities include: owning Rho's growth target for funded customers and gross profit, breaking it into channel goals; building and running an experimentation program with one-page briefs, shared tracking, and Friday retros shipping ideas in days; converting ideas from across the company into rapid experiments; designing holdouts and incrementality tests to identify which channels create new customers; owning paid strategy across Google Ads, LinkedIn, Meta, and connected TV with clear cost-per-funded-customer and payback metrics; lifting conversion from first click to funded account through landing page and onboarding tests; shaping lifecycle and nurture messaging; partnering with Growth BDRs and account executives on lead routing and outbound plays; working with data and marketing operations on attribution and weekly scorecards; and building AI agents and daily routines that pull funnel data, generate hypotheses, draft variants, and report results.
Requirements: 5–7+ years in growth or performance marketing, including at least two years leading growth at a B2B, fintech, or high-velocity SaaS company with demonstrated revenue impact. Revenue-oriented mindset focused on funded customers and gross profit. Proven track record running high-volume experimentation programs that are both fast and rigorous. Hands-on experience designing incrementality tests and holdouts with ability to explain last-click reporting limitations to executives. Hands-on across paid search, paid social, lifecycle email, and outbound; capable of building campaigns independently when needed. Comfortable with SQL and modern data/marketing tools. Experience building with AI agents (Claude Code or similar), with a bias toward automating repetitive tasks. Ability to lead through influence and partner with engineering as a peer. Experience managing people is a plus. Comfortable working in a regulated business environment with exact disclosures, verified claims, and compliance review as part of shipping. Must be based in New York City and excited to work in office with the team.
