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Salary: USD 150,000 - 220,000 / annual
Outro Health is building the category leader in deprescribing—helping millions of people on psychiatric medications safely discontinue them. The company has launched the first science-based antidepressant tapering program with a world-leading expert as co-founder. Deprescribing is becoming a cultural movement, and Outro aims to be to medication discontinuation what Headspace and Calm became to meditation.
You will be Outro's first dedicated growth leader, owning the customer-acquisition and revenue-growth number. The core playbook is already working: multi-channel content drives the market, the team has credibility-based distribution advantages, and the community is highly engaged. Your role is to operate, compound, and sharpen this engine based on data and patient feedback.
Key responsibilities include:
**The Number**: Own patients acquired and revenue growth with high-quality unit economics.
**Content**: Build and scale multi-channel attention across Meta, X, Substack, long-form YouTube, and emerging channels. Create demand and grow thought leaders.
**SEO & Organic Discovery**: Capture search intent and optimize for answer engines as LLMs reshape how people research medication discontinuation.
**Lifecycle**: Design nurture and re-engagement flows via email and SMS, tuned to a compressed consideration window.
**Earned Media & Thought Leadership**: Partner with comms contractors to build press and podcast presence; develop a bench of clinical thought leaders for both patients and referring clinicians.
**Measurement**: Wire the full funnel from attention to lead to evaluation to active patient to retention. Track qualified demand, not vanity metrics.
**Partner Orchestration**: Manage external contractors and agencies across performance marketing, PR, podcasts, and brand support.
This role is not about paid-media operations (handled by contractors) or brand ownership (developed separately). You steward brand voice and own the growth it produces.
Must-haves: You've owned a growth number and understand CAC, funnel, and payback intuitively. You're an AI-native content operator who can build and scale content engines. You turn insight into strategy, get close to customers and data, and iterate from what you learn. You feel the mission—mental health done differently and helping people escape pharmaceutical capture genuinely resonates. You're a player-coach who builds with your own hands on a lean bench. You're brand-literate with taste and can carry narrative into trust-building, converting content.
Strong adds: Healthcare, telehealth, or regulated/stigmatized/high-trust category experience. Deep lifecycle expertise (email/SMS, segmentation, re-engagement). Category-creation or movement-building background.
