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Mapbox is seeking a strategic, data-driven Head of Global Demand Generation to lead the company's global pipeline generation engine. In this role, you will design, execute, and optimize multi-channel demand generation strategies that drive scalable, predictable revenue growth across global markets. Your primary missions are to drive high-volume new Mapbox account creation and deliver incremental marketing-generated and influenced sales pipeline through integrated marketing programs.
You will manage a high-performing global team focused on inbound/outbound marketing, lead management, account-based marketing (ABM), integrated digital campaigns, and marketing operations. Key responsibilities include defining and executing global demand generation strategy across SMB, Mid-Market, and Enterprise segments; overseeing end-to-end multi-channel campaigns (paid search/social, content syndication, events, webinars, email, partner co-marketing); building and scaling a high-impact ABM program targeting enterprise accounts; monitoring and optimizing full-funnel performance metrics from initial touchpoint through closed-won deals; leading the MarTech roadmap (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) for accurate attribution and automated lead management; partnering with Sales, Revenue Operations, and Product Marketing on lead routing, SLAs, buyer personas, and messaging; managing the global demand gen budget and external vendor relationships; and building a culture of high performance, testing, and continuous learning.
The ideal candidate brings 10+ years of B2B demand generation experience with at least 5+ years in a director or senior management role, preferably in SaaS or Tech. You should have demonstrated success driving sourced and influenced pipeline across multi-region global markets, deep hands-on expertise with MarTech stacks, expert-level marketing analytics and attribution modeling skills, and exceptional cross-functional leadership abilities. A Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience) is required.
